William Blair & Company
INDUSTRY
Global Investment Banking and Asset Management Firm
INTIATIVES
Customer Communications and Thought Leadership
WORK
Website, Blog, Video Templates, Social Media Templates, Fund Microsites, Interactive Polls, Fund Education/Strategy, Fund Overviews, Fact Sheets, Quarterly Reports, Sales Presentations, Conference Materials
William Blair is dedicated to building enduring relationships with their clients — a philosophy we share.
To achieve this goal, they stay connected and provide value to their clients by regularly sharing information and insight. We produce their mutual fund communications that create a platform to showcase their expertise and make complex information and topics accessible, comprehensible, and useful.
For example, we designed the IM website, im.williamblair.com, that highlights the people, strategies, approach, and purpose of their investment management group. This includes an award-winning blog and podcasts that allow them to share timely, pertinent content and wisdom. We also built a micro-site that visualizes the active management of macro-diversification by using interactive charts that make it easy for clients understand and absorb. We design print communications that define strategies and approaches in a way that is meaningful to the analyst community.
