South Water Signs


Brand refresh

Logo, Website, Capabilities Brochure, Program Management Brochure, Stationery Package, PowerPoint Template



South Water Signs provides virtually every type of signage to customers across a wide range of industries. They needed a brand update and message that would resonate with their diverse audience. We teamed with Ted Stoik from Dovetail Communications to establish a theme, voice and copy that highlighted their strengths and broad service platform. We built a new logo, website and collateral material around the theme: “More” as in: It’s more than a sign. It’s your brand. Through this brand refresh we positioned South Water Signs as innovative, smart and a national player.